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Sunday, September 12, 2010

Indian Ocean Tourism | Working together...........

I recently released some news - on a new page on my website titled : MTPA and IRT to work together . This was in response to a media article put out by the MTPA signalling discussions between the two bodies to work cooperatively towards creating a better holistic tourism approach for th two islands. With a strong drive to China and India 

I wanted to spread some news, highlight some of the differences between the two destinations and working with the tourist boards. I pointed to my companies travel brochures ( Mauritius - Reunion -  distributed to travel agents across Australia ) and our Reunion Island famil review flyer ( we hosted a Air Austral, Flight Centre, independants famil) and the amazing Saachi and Saachi produced IRT tourism video.

Our Mauritius travel brochure is full of hotels - with all the main hoteliers being strong partners of ours.

The Reunion Island brochure which features more Reunion Island content than any other travel brochure we can find - anywhere - showcases some of the smaller and more traditional types of tourism. Especially with the Village Creole program in Reunion Island. Check out Air Australs new radio clip for the Australian market



We work closely with the IRT - to the extent that good numbers of Australians now know of Reunion and consider it and Mauritius as a popular tourist destination.

The MTPA on the other hand is a totally different kettle of fish. Air Mauritius, the national airline, have 4 flights a week ex Australia to Mauritius. The airlines has invested in the route and is working hard to ensure it is sustainable.

With the airline and our hotel partners support we do our best to market the destination - and send tourists to Mauritius. See our recent product ad's in The Age, the Australian and Community News in Western Australia.

This year alone we have sent lots of tourists to Mauritius. Numbers from Australia are up 33.5% | Yet we hear nothing on the ground in Australia from the MTPA. Not even a meeting.

We hope that the MTPA support situation can be rectified soon - so that a collective, wholistic approach from Australian tour operators selling Mauritius ( Above and Beyond, Beachcomber, Fiesta Holidays , Wildlife Safari ) can generate the required tourist numbers to sustain 4 flights a week from Air Mauritius and 2 flights a week from Air Austral.



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